By Hilary Maricle
AFBF’s new Promotion and Education Committee has hit the ground running! You may have seen us at the IDEAg Trade Show at the American Farm Bureau Foundation for Agriculture booth. Did you make a pizza bracelet or take the quiz on chickens? Which kid doesn’t like pizza and thinking about what toppings they’ll put on it. A simple pizza bracelet can help someone understand that to get tomatoes you need farmers.
Committee members worked hard on Friday to start to lay out a plan for the next year and part of that plan is to visit with members from across the country to find out what they’re doing. So, if you’re at convention and we caught up with you at the IDEAg Trade Show on Saturday or Sunday that’s great, but if we haven’t caught up with you yet, please stop us in the hall to say hi.
A few key elements of our plan for the year include communicating to help everyone work together and understand that Farm Bureaus across the country are all stepping up their consumer education focus. Collaboration is key so we don’t have to reinvent the wheel and can help everyone to share ideas for agriculture promotion and education. Lastly, we are going to do our best to provide some inspiration to help recognize and develop amazing projects in ag promotion and education.
We all know that pizza is a universal language that can help us connect to consumers.We’re excited to think about how we will be able to have even more influence on consumers when we start to communicate and collaborate. It doesn’t matter what Farm Bureaus call their promotion and education activities, we want to know about them!
Hilary Maricle is a member of AFBF’s national Promotion & Education Committee and graduate of the Partners in Agricultural Leadership program. She hails from Nebraska, where she is a county commissioner and raises beef cattle, hogs, sheep, corn and soybeans with her family. Her Twitter name is @mariclefarm and she’s also on Facebook (Hilary Esch Maricle).